FOR IMMEDIATE RELEASE

ILLUSIONS COLOR SPA LAUNCHES ORIBE HAIR CARE – AN EXCLUSIVE LINE FROM SUPERSTAR HAIRSTYLIST ORIBE CANALES.

July 12, 2010
St. Louis, MO

Illusions Color Spa in St. Louis, Missouri, has just announced that they will become one of the first destinations in the country to carry hair care’s highest performance line, Oribe Hair Care.  Marian Stones, owner says, “The Oribe line fits perfectly with our brand – we are both obsessed with quality and excellence, and providing a unique experience for our customers.”  From Oribe’s perspective, “Illusions is an amazing salon. They represent everything I like – glamour, fun and great styling. I’m proud to have my products at Illusions Color Spa.”

Oribe Hair Care crafts exclusive, artisanal blends of the finest hair formulations for the glamorous and hair-obsessed. Built upon a rich heritage of hairstyling, fashion and artistry, this truly luxe collection was created for taste driven individuals who know that personal style, perfectly expressed and paired with excellence is the ultimate luxury.

Developed by Oribe Canales, one of the fashion’s most influential hairdressers, who has styled the tresses of societies’ who’s who, including Jennifer Lopez, Debra Messing, Drew Barrymore, Alicia Keys, Mariah Carey, Cameron Diaz, Giselle Bundchen, Kate Moss, Linda Evangelista – to name a few, the eponymous product line re-defines luxury in hair care. Combining over 30 years of Oribe’s own experience custom blending products to create the most recognized and glamorous looks, as well as his styling heritage at the top of both the editorial and salon worlds, the line delivers the highest performance products, beautiful in function and form alike.

Oribe Hair Care delivers an edited assortment of products, each one carefully chosen and designed to fulfill a specific stylist need.  Each product was extensively tested on set, in salon and behind the dressing room doors of Hollywood’s A list - becoming “secret” favorites even before they were launched.

The shampoos and conditioners start at the highest levels of performance and are arguably the best on the market.  Partnering with the world’s leading formulators, renowned for their studied perfection and decades of experience, the line blends unsurpassed natural actives with the highest performance treatment technology, providing a balance between the best from nature and the best from science. The result is a collection of shampoos, conditioners and masques specifically tailored to the hair needs of the most glamorous – and a regimen that truly delivers on the concept of hair care.

The styling products focus on the demands of the most discerning; top hairstylists and their clients. Using the finest skin care ingredients and the latest advancements in hold, shine, luster and volume, these products lend a sophistication to styling that has yet to exist.  This focused line of styling tools brings beautiful looks and finishes while simultaneously repairing, strengthening, defrizzing and smoothing.  These are the products of the hair obsessed.

Oribe’s range delivers truly original products: gels that condition, oils that hold, sprays that don’t flake or clump, skincare-grade shampoos that prep hair for styling as well as the environment - all lightly scented with specially commissioned French perfumes.  Beautiful in function and form alike - this is line is for taste driven individuals who know that personal style, perfectly expressed and paired with excellence is the ultimate luxury.